U.S. sales of Diet Coke overtook those of Pepsi-Cola for the first time in 2010, making the diet soda the No. 2 carbonated soft drink in the country behind Coca-Cola, industry data are expected to confirm Thursday.
Occupying the top two rankings would mark a historic win for Coca-Cola Co. (NYSE: KO - News) in its decades-old rivalry with PepsiCo Inc. (NYSE: PEP - News), which has seen its market share slip in recent years and is trying to retool its marketing.
The two companies have fought over the past decade to win market share from one another as cola sales overall have dropped.
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